“Hi, I’m Samantha Palmer, and I'm an Area Sales Manager for the West Midlands.”
What do you like about your role and the sectors you work in?
“I truly appreciate the exceptional support from the sales teams across Gradus and Gerflor. We operate like one big family, collaborating with enthusiastic and like-minded individuals. The remarkable team spirit within the organisation makes it a pleasure to work with professionals who are always ready to assist me and my customers with their project needs. I enjoy helping my clients with their specifications and providing high-quality, innovative flooring, wall coverings, and finishing solutions tailored to their requirements, budgets, and timelines.”
What challenges are driving many businesses today in the markets you work in?
“In the B2B contract sectors, several challenges impact the marketplace. The location, application, and environment of the finished products must meet the expectations of clients and stakeholders. I take pride in offering solutions that combine exceptional technical performance with contemporary designs, ensuring they are sustainable, durable, safe, and hygienic—all while fitting within project budgets. Gradus has an extensive range of products to meet these needs.”
What are your favourite Gradus and Gerflor solutions and why?
““Where do I begin? My top choice from Gradus is the SureProtect Artworx digital printed wall coverings, which is perfect for creating customised projects that truly reflect a client’s vision. From Gerflor, I’m a big fan of the Tarasafe safety floors. They feature a revolutionary SparClean® surface finish that makes cleaning a breeze, plus they come with a 12-year warranty and stylish revamped decors. I also love the GTI Max Technical Tiles and Gradus Carpets—both offer stunning designs while prioritising sustainability, making them ideal choices for any project.”
What do you like doing in your spare time?
“I enjoy DIY projects, traveling, and spending quality time with my husband Tim and our son, J.J. We recently visited France and the iconic Eiffel Tower, which was a memorable trip filled with good food, wine, and great company! As a family, we also love raising funds for charities, as we find it rewarding to give back to our community and come together to help others.”