The Hospitality sector has to constantly adapt and overcome challenges to keep attracting and maintaining loyal customers. With many factors effecting footfall here are 5 ways the Hospitality sector can utilise current trends to increase customer experience.
1. Technological Innovations
Artificial Intelligence (AI) is the new buzzword dominating every sector but how can it be utilised to enhance the customer experience and help Hospitality businesses gain more time? Technological innovations such as AI, can automate day-to-day tasks which, frees up staff for more complicated tasks, improves efficiency and can reduce costs. AI can also analyse customer data to identify patterns and trends, which enables businesses to enhance the customer experience.
2. Changing Consumer Behaviours
Personalisation is an important trend that consumers are looking for and businesses can utilise it to set themselves aside from competition. Consumers are now looking for unique and tailor-made experiences that cater for their individual preferences. Businesses that can provide bespoke experiences through personalised table, seat or room locations are likely to stand out against competitors.
3. Sustainability
Consumers are growing more concerned about their own carbon footprint, and businesses that can quantity and demonstrate their commitment to the environment can help consumers make positive decisions. Responsible sourcing, healthy products, eco-friendly practices, and waste reduction systems can be put into place so that consumers and businesses can make the most sustainable choices. Gradus LED Lighting Systems contribute to lowering operational carbon emissions by offering extra low voltage lighting and an extended lifespan. When combined with one of Gradus’ housing profiles, these systems also mitigate the need for repairs and maintenance due to damage.
4. Marketing Strategies
Businesses can employ existing and new social media platforms to target customers and keep up to date with emerging trends. They can also be used to interact and engage with potential customers, increase brand awareness, and promote products & services. Social media platforms can enable businesses to collaborate with influencers to reach new markets.
5. Design & Aesthetics
Design and aesthetics can play an important role in attracting consumers to hospitality businesses. Businesses can create visually appealing spaces that are comfortable, functional, and reflective of their brand, to create an experience that is unique to them. Details such as colour, texture, furniture, flooring, and lighting are essential to consider.
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Gradus Architectural LED Lighting can be used to highlight areas of focus such as reception desks, bars, and seating areas. There are 11 different profiles available with options to surface mount, recess, plaster-in, bend or walk over, providing options for a unique interior design scheme.
Gradus Architectural LED Lighting profiles include Gradus Impression LED tape which is hidden behind a diffuser cover to reduce glare and protect against damage.
Gradus Impression LED tapes are available in in single colours or a choice of warm or cool white. For businesses that want to be able to change the ambiance of their space, the RGBW LED tape enables any colour in the spectrum to be created and changed, at the touch of a remote.
Gradus also offers a supply only or a supply & fit service is also available, for extra peace of mind.
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For a truly unique Hospitality scheme, contact us to discuss LED Lighting schemes and let us help create a space that reflects a brand and sets the tone.
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